Who Owns Jeep?

November 23rd, 2018 by

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Right now, Jeep is owned by Fiat. If you’ve been searching for a new Jeep model, you’ve likely notices that most Jeep dealerships also sell Chrysler, Dodge, and Ram models as well. With a a 75-year history, Jeep has come a long way. Learn more about the Jeep story below.

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Jeep History- The Beginning

The beginning of the Jeep brand dates back to 1941. The first models established were solely used as government vehicle and weren’t yet branded Jeeps. In fact, the brand started as a concept design by Karl Probst for American Bantam Car Company when the American government asked for a military vehicle to be designed in only 49 days.

Since the government thought that Bantam Car Company was too small to fulfill their needs, they sent the blueprints to Ford and Willy-Overland, which resulted in the Ford Pigmy and Willys Quad. An average of 145 Jeeps were supplied to the Army and were soon used by every service in the U.S. military.

After the war, Jeep models were available on the market worldwide. In addition to this, many other vehicle manufacturers started to replicate the Jeep style because it was highly sought-after.

Jeep – The Name Brand

There are many stories of how the Jeep name came to be. According to the Willys-Overland president, the term came from when he accidentally slurred the term GP, which stood for Government Purposes. R. Lee Ermey stated that the vehicle was named after Eugene the Jeep. However, the real story behind the Jeep name is that it came from the term Jeep which was a word used in World War I in reference to uninitiated recruits and unproven vehicles. It wasn’t until 19434 that the Jeep brand name came to life.

Find Your Jeep at Major World Chrysler Dodge Jeep Ram

The Jeep brand has changed owners throughout its history, but one thing remains the same: Jeep is known for its off-road capabilities and the vast amount of convenient accessories available. If you’re looking for a Jeep near Long Island City, check out the selection at Major World Chrysler Dodge Jeep Ram. We can even help you find some great off-roading areas around New York. Contact us today to learn more.

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