What Does MSRP Mean?

Finance Paperwork with Glasses

If you’re in the market for a new vehicle, you may be wondering what is MSRP and how is it determined? MSRP stands for Manufacturer Suggested Retail Price, and it is the price that the manufacturer recommends for Long Island City dealerships to sell their cars at. Also known as the list price, the auto manufacturer determines the MSRP based on current market information. Learn more about what MSRP means, how it’s determined, and more here with Major World Chrysler Dodge Jeep Ram!


What is MSRP?

The Manufacturer Suggested Retail Price (MSRP) is a recommended price for dealers to use when selling a vehicle. Most East Hill drivers will only see the term MSRP when shopping for a new Chrysler, Dodge, Jeep, or RAM vehicle, and it’s often accompanied by other standard automotive terms like base price, invoice price, and more. Each of these terms is used to establish the MSRP to the buyer and the dealership. Learn more about what is MSRP below:

  • The same vehicle model should have the same MSRP across all dealerships because the manufacturer sets it.
  • While the MSRP is the same for each vehicle of the same model, it won’t be the same for every car that the manufacturer sells. For instance, SUVs have a different MSRP than a sedan or a pickup truck.
  • Any car shoppers around Manhattan can find the MSRP on the manufacturer’s website or the dealer’s website and are welcome to use it when negotiating a new vehicle’s price.

How is the MSRP Set?

Now that we’ve answered the question, “What is MSRP?” how does the manufacturer determine the MSRP? The auto manufacturer uses data such as manufacturing costs, sales processes, and even the average markups by Westbury dealerships with live and historical market information to determine what a vehicle’s MSRP should be. Read below for more information on how an MSRP is usually set:

  • The MSRP sets a vehicle’s base price at its entry-level configuration without any upgrades, additional features, or accessories.
  • While the manufacturer recommends the MSRP, it’s not necessarily the price the dealership will use to sell the vehicle.
  • Depending on the vehicle’s invoice price (the price the dealership paid for the car), the dealer can raise or lower the price of the car.
  • Demand also plays a role in the price of a vehicle. A popular model will most likely be sold at a price closer to the MSRP than a less popular model.

How Do I Get a Fair Price?

The MSRP is only the price the auto manufacturer recommends for the vehicle, but it’s not the price you must pay for a car. Sometimes the difference between what the dealer paid for the car and the MSRP is several thousand dollars, meaning that the dealership will still make a profit even if you purchase the vehicle at a price lower than the MSRP. These are some car buying tips:

  • Do your research by checking what other Long Island City drivers have paid for the same model on websites like Edmunds, Cars.com, or Kelley Blue Book.
  • Start your negotiation below the MSRP, and work your way up from there. Keep in mind that upgrades and any additional features you want will increase the cost.
  • Some dealers may let you see a car’s invoice price if you ask. However, they are not obligated to show it to you. The invoice price can help you determine where you should start your price negotiation.
  • Shop at multiple dealerships until you find the one that can get you the price you want.
  • If you plan to lease a car, you can still negotiate the MSRP since the price you and the dealer agree on will help define your monthly payment costs.

Shop for Your Vehicle at Major World Chrysler Dodge Jeep Ram!

A “fair price” is the price that the buyer, the dealer, and the manufacturer are all satisfied with. If you’re ready to find your next vehicle, contact us today. We’ll help you get a great price on the truck, car, or SUV of your dreams. You can even apply for financing before visiting the dealership. Give us a call and get the process started!

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  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Jeep Brand Events
  • No Charge Worry-Free Maintenance
  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Ram Brand Events
  • This vehicle is being built now. Contact dealer to reserve this vehicle and discuss options for locking in pricing and eligible incentives.
  • Vehicles identified as “Being Built” are pre-production vehicles that are not yet on the dealer’s lot or in transit. Pre-production computer-generated images may be shown and may not be representative of the vehicle listed.
  • MSRP for standard equipment plus optional equipment listed. Vehicle delivery date and other vehicle information, including pricing and incentives, are subject to change until the vehicle build is complete.
  • MSRP excludes additional charges including without limitation any delivery fees, government fees and taxes, title and registration fees, finance, filing and processing charges, emission testing charge, accessories and upfits.
  • No Charge Worry-Free Maintenance
  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Jeep Brand Events
  • Five year coverage on retail purchases
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